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Water utilities are providers of life sustaining services that we all rely on. Yet, at least in the United States, water services are taken for granted by many people. Ironically, this is partly due to the tremendous success that water suppliers have had in providing safe and reliable services for so long. Very few people have ever had an experience of turning on their water tap and not receiving clean, safe drinking water. In addition to the general reliability of water services, people see water availability as a human right. We depend on it for drinking, cooking, and cleaning. The oceans, rivers, and streams overflow with water. Water falls from the sky. We are surrounded by water, and this apparent abundance and reliability gives the impression that it should be free, or at least very inexpensive.
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