Smart Earth Technologies – Carlsbad, CA
CHIEF GROWTH OFFICER: 8/19 – 3/20
SET offers the only fully integrated meter-to-cash platform available to the water utility industry. The system includes solutions for data acquisition and management, customer information and billing, and customer self-service and payments. As Chief Growth Officer, I was responsible for strategic and operational initiatives across sales, marketing, product, and customer success to grow revenue, reach, and returns.
WaterSmart Software – San Francisco, CA
SVP, Marketing & Business Development: 7/17 – 7/19
Member of senior management team and managed all marketing and business development functions including reseller and referral distribution network development.
Director of Marketing: 2/14/ – 6/17
Responsible for all marketing activities for the leading water utility customer engagement platform provider. Activities included strategic planning, digital campaign management and execution, conference planning, social media management, SEO/SEM, digital advertising, and public relations management.
EnerNOC – San Francisco, CA
Channel Development Manager: 10/12 – 10/13
Developed and managed trade alliances and strategic partnerships in the southern and western United States. Identified and recruited partners; designed, negotiated and executed partnership agreements; trained partner business development teams and managed ongoing relationships to deliver sales leads and drive 115% of new business quota in 3 consecutive quarters or over $5M in margin.
Field Marketing Manager: 3/11 – 9/12
Designed, executed and managed regional strategic marketing initiatives that drove market penetration and sales volume of demand response and energy efficiency products and services. Exceeded marketing touch, reach, response, as well as regional sales influence goals by at least 20% in every quarter.
Key initiatives included: competitive analysis and pricing guidance, customer market segmentation, campaign and events planning & coordination, sales training, sales planning, and regional go-to-market strategy development.
Coyle Industries – Wilmington, NC
President: 8/10 – 2/11
Responsible foe all business operations including strategic planning, financial management and business development for a clean tech start-up that produces portable solar generators with integrated water treatment systems. Led and closed seed and bridge financing activities. Continue to sit on board of directors and advise founding team.
Donnerwood Media – San Francisco, CA
VP, Business Development: 1/09 – 7/10
Managed strategic distribution partnerships for the Meez virtual world application with leading social networks as well as developing and managing vendor relationships for user monetization through payment systems (paypal, credit card, mobile, branded prepaid retail cards, etc.) and incentivized offers and surveys resulting in 25% revenue improvement. Also created comprehensive user acquisition strategies through search, display advertising, SEO, and referral partnerships to drive traffic growth by 15%.
Pulse Entertainment – San Francisco, CA
President: 8/06 – 12/08
Oversaw all business, marketing and product development efforts, and developed strategic channel alliances with tier one mobile operators and global software infrastructure vendors including Comverse, Alcatel/Lucent, and Openwave to drive more than $2M in annual revenue. Secured product and content distribution partnerships with web and mobile content aggregators such as American Greetings, m-Qube (Verisign), and Oasys Mobile. Guided company to a successful acquisition by Donnerwood Media, Inc.
SVP, Products & Services: 9/03 – 8/06
Led all product development efforts, including management of engineering and IT groups as well as all strategic product management and marketing activities. Spearheaded technology licensing relationships with key component vendors to reduce cost-of-goods by over 35% in under 24 months, and managed global sales development and sales engineering including training, content development, and technical and bid/RFP support.
VP, Audio Production: 5/01 – 9/03
Managed Pulse’s audio software product development, as well as all audio related content production and licensing.
Sonicopia – San Francisco, CA
Co-Founder / VP, Audio Production: 6/00 – 5/01
Co-founded and pioneered the development of the first interactive audio authoring technology for Websites, and was instrumental in the strategic development of the organization to a successful exit through an acquisition by Pulse Entertainment.
Dubey Tunes Studios – San Francisco, CA
Senior Audio Producer: 1999 – 2000
Responsibilities included securing and overseeing audio production work for clients including Disney, PepsiCo, McDonalds and MGM, as well as some of the largest advertising firms in the world.
Rabid Records – Boulder, CO
Executive Producer: 1996 – 1999
Responsibilities for daily business operations and management included A&R, negotiating musical artist recording contracts, planning and executing promotional campaigns, coordinating product release, touring, and publicity schedules, and closing product distribution deals. Coordinated intellectual property management including copyright filings, organized retail and product distribution promotional campaigns.
MBA, BUSINESS ADMINISTRATION & MANAGEMENT
University of California, Haas School of Business
Aug. 2005 – May 2008
BA, POLITICAL SCIENCE
University of Colorado, Boulder
Aug. 1987 – May 1991
Magna Cum Laude
Phi Beta Kappa
- SalesForce (administrator)
- HubSpot (administrator)
- Google Analytics
- Google Ads
- Google Tag Manager
- Google Search Console
- Logic Pro X
- MS Office Apps
- GSuite Apps