The technology allowed, among other things, the ability to trigger sound files interactively from web page actions such as page loads, mouseovers, and clicks. Not only could sounds be triggered, but entire compositions could be mixed interactively by muting and unmuting tracks from user interactions.
This amazing technology was embedded in a very small browser plug-in that was only a few hundred bytes in size which meant it could load into a web page very quickly, even in the time of dial-up internet speeds. However, like most web technologies of the day, a user would need to install the browser plug-in which contained the sound library if they wanted to experience the interactive soundtrack.
Dubey Tunes Studios was located in a building that was also home to Macromedia and a plethora of well funded internet start-ups. There were lavish parties in the lobby of our building on a near daily basis as start-ups tried to recruit talent and build massive consumer brands for the inevitable IPO.
One of our clients was an emerging interactive television company called ICTV, hired Sonicopia to develop an interactive audio presentation for their newest set-top box interface. I worked closely with the ICTV marketing group to envision how the sound design would augment the UI.
The concept we developed was a primary theme that would change in musical styles for each section of the interface as people clicked through. In addition to the shift in theme (from pop to reggae to jazz), buttons on each page would trigger off scale tones that matched the key of the primary composition. This would allow users to ‘improvise’ against the background theme as they moused over different links on each page.
This was a very ambitious production and I wish the live, interactive version of the composition was still available for people to play with. It was compelling and fun, and quite advanced creatively and technologically.
However, all that remains of that project is the long-form composition that I created. Perhaps you can imagine how the styles would dynamically shift as you move from page-to-page of the user interface, and how you could jam along to the music by mousing around the page.
It sure was a great time to be a musician and a technologist. I miss those times.